What are you actually buying?
There are three honest ways to put a production line on an African factory floor. Here is the comparison we'd want to see if we were the buyer — starting with the row that decides everything.
| Buy direct from China | Buy European | CISH | |
|---|---|---|---|
| What you're buying | A machine | A machine plus a service contract | A working line |
| Capital cost | Low | High | Low |
| Spec confidence | You carry it | High | We carry it |
| Installation & commissioning | Your problem | Included, expensive | Included |
| Spare parts lead time | Weeks to months | Days, at a premium | Within a week |
| How parts actually get there | You arrange a one-off shipment | Priority air freight, priced accordingly | Our own China–Africa channel, already running |
| Someone accountable in Africa | No | Sometimes | Yes |
| Operator training | Rare | Yes | Yes |
The top row is the whole argument.
Everything else in that table is evidence for one distinction: the others sell equipment; CISH sells a line that runs. A machine that arrives at the port is not capacity. Capacity is a line specified correctly, installed properly, commissioned to a rate you can plan a business on, run by trained operators, and supplied with parts for the decade it has to work.
If you know exactly what to buy, how to clear it, install it, commission it, and which spares to hold — direct import is genuinely cheaper, and we'd tell you so. Most manufacturers building their first or second line are not in that position, and pretending otherwise is how lines end up half-running.
To be clear about the equipment
We sell Chinese equipment, on purpose. Chinese production machinery is the reason a viable line costs a fraction of the European equivalent — the equipment is good, and we buy it every week. What direct sale can't deliver into Africa is everything around the machine. Our offer is Chinese equipment, properly delivered and properly supported.
And about price: CISH earns its margin on the solution — equipment, delivery, commissioning, support. We're not a charity and don't pretend to be one. The comparison above is still true with our margin in it, and we put the full number in writing before you commit.
Compare us on your actual project.
Bring a direct-import quote or a European proposal. We'll put ours beside it, line by line — including the rows the others leave out.